Meghan Markle is reportedly set to undertake a huge PR campaign as she focuses on building the popularity of her new lifestyle brand American Riviera Orchard with her following

Meghan Markle is set to embark on a huge PR campaign for her lifestyle brand American Riviera Orchard, a source has claimed.

The Duchess of Sussex has a “Summer of Love” planned where she will attempt to win over new followers for the brand as she makes a string of appearances on chat shows and podcasts as well as giving interviews to “specially selected” journalists. Meghan, 42, hopes to boost her popularity in America with the move.

The source explained: “This is going to be a full-on media blitz aimed at softening the public’s perception of her and driving online sales when her brand goes live.” The insider is said to be closely linked to Meghan’s Hollywood agents WME.

The source also told Express.co.uk that Meghan and Harry are simultaneously in negotiations with Netflix to renew their contract next year. It is thought Meghan is set to front her own cookery show with a focus on exotic foods, recipe books, and kitchenware.

The products will also be available to viewers via her website. However, it is thought to be “extremely unlikely” the couple will be able to secure a deal anywhere near the $100 million, five-year deal they signed in 2020. The source said: “Executives at Netflix are very interested in the notion of creating a new revenue stream for the company by linking Meghan’s show to commercial sales via American Riviera Orchard.

“They’re intrigued by the possibility of some kind of partnership agreement that could, potentially earn a lot of money for both parties. But, whatever deal is eventually concluded, the feeling is that it won’t come anywhere close to their original deal – at least, not to start with.

“The idea is that – as well as promoting her company via her TV show – she can build the brand into a powerhouse venture with the same level of financial success as that achieved by other celebrities like Gwyneth Paltrow and Jessica Alba.”

The pair are thought to currently have a net worth estimated to be in the region of more than half a billion dollars – but the source says Meghan knows her image needs to “soften” if she wants to replicate their success. They explained the attempt to do just that will see Meghan embark on “something of a charm offensive this summer in which the duchess tries to reach new fans through a mini media blitz with outlets known to be friendly towards her.”

They added that Meghan is hoping to flip the script with a “feel the love” sentiment as opposed to her and Harry’s “normally hard-nosed and often hot-headed way of handling publicity. It also means no further attacks on Harry’s family.”

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